Notebook Assignment #5: Typography

Choose a strong and appropriate typeface that characterizes each of the companies listed below. Type out each company name in your chosen typeface and include a brief explanation (2-3 sentences as to why your style choices (typeface, color, size, spacing, etc) effectively communicate the essence of each client. and/or

Some factors to take into consideration when choosing a typeface:

- Is this typeface appropriate for this content?
- Is this typeface appropriate based on the chosen company (based on company’s description and background research)?
- How will this type treatment successfully engage the audience?
- How can you take advantage of color, size, style, width, and weight to influence the typeface characterization?

*Do not let tacky design or preconceived font association influence your typeface pairing.

1. BoConcept (contemporary and modern furniture in New York City, SoHo district)

2. Piazza Discepolio Fine Wine (Fine Wine and food merchant in Cincinnati since 1989)

3. Apps For Healthy Kids (website that promotes software tools and games that drive “tweens” [ages 9-12] to eat better and be more physically active.)

4. Oakland Nature Preserve (Florida non-profit organization, located in the wetlands, seek to inspire children and adults to become stewards of the natural environment)